HIKKY to host Japan’s Record-Breaking Virtual Event “Virtual Market 2025 Summer” This July

Over 1.2 Million Global Attendees: Now Accepting Exhibition Applications from Individual Creators Starting April 7

HIKKY Co., Ltd. is now accepting exhibition applications from individual creators for the upcoming Virtual Market 2025 Summer. Virtual Market 2025 Summer is the 14th event of the world’s largest virtual reality (VR) event and a four-time Guinness World Records™ holder, hosted in the VR social platform “VRChat.” This event will run from July 12 to July 27, 2025, which over 1.2 million participants worldwide are expected to visit as from previous event records.

First launched in 2018, Virtual Market (also known as Vket) is a bi-annual event where individual creators, corporations, and organizations showcase and sell 3D models, avatars, digital products, and branded virtual experiences in immersive virtual venues. Each event attracts participation from over 1,000 independent creators and a wide range of companies/organizations from various industries.

Interested exhibitors can apply via the official website: https://vket.com/en/


Creator Exhibition Opportunities at Vket2025 Summer

This year, Vket will feature a total of 14 immersive virtual worlds designed specifically for individual exhibitors:

  • 12 PC Worlds (across 6 unique design concepts)
  • 2 Cross-Platform Worlds (compatible with standalone VR headsets and Android devices, and also with PCVR devices)

Three types of exhibition formats will be open for creators: the “Space Exhibition,” the “Item Exhibition,” and the “Avatar Exhibition.”


Theme: Key of Discovery

The theme for Virtual Market 2025 Summer is “Key of Discovery”, symbolizing the act of unlocking new possibilities, futures, and creative encounters. Vket continues to evolve beyond 3D modeling, aiming to co-create with a broader and more diverse pool of digital creators.

In line with this vision, a new “Avatar Exhibition” plan will be introduced in the Cross-Platform venue, offering an optimized experience for users on standalone VR headsets (Meta Quest series, etc.).

Previously, standalone VR users faced challenges using downloaded items on VRChat due to the need for PC and Unity-based setups. To solve this issue, Vket will actively implement VRChat’s in-world avatar change functionality (avatar pedestals), allowing users to seamlessly wear and enjoy avatars directly within the Quest-compatible worlds.*

*Uploading avatars purchased on external websites to VRChat will require a PC and Unity environment.


Exhibition Details and Application Information

Exhibition Space & Exhibition Fees

  • PC Venue – Space Exhibition 480 spaces available | 3,300 JPY (incl. tax)
  • PC Venue – Item Exhibition 192 spaces available | 1,100 JPY (incl. tax)
  • Cross-Platform Venue – Avatar Exhibition 40 spaces available | 3,300 JPY (incl. tax)

*Cross-Platform Venues are accessible via VRChat-compatible standalone headsets, Android devices, and PCVR devices / Desktop PCs.

Application Period

April 7 (Mon) – April 21 (Mon), 2025 11:59 pm JST

Exhibition Allocation Lottery Result Announcements

1st Round: April 28 (Mon)

2nd Round: May 12 (Mon)

List of Vket2025 Summer Worlds:

https://vket.com/en/worlds

Exhibitor Guidelines & Application:

https://vket.com/docs/2025summer/exhibition_guideline

* Login / Account Creation on the official website is required to apply for an exhibition.

*Only one application can be made per account.

*Exhibition Applications are open only for individual creators. For Corporate Exhibitions, participation details and deadlines may differ. Please contact HIKKY via inquiry form for details.


Official Website Fully Renewed

Coinciding with the launch of exhibitor applications, the official Virtual Market website has been fully redesigned as of April 7. 

New features include the following:

  • Unified management of profile and Exhibitor Circle information
  • Consolidated access to exhibition and participation history
  • Centralized event and registration information

These updates streamline the application process and provide a more intuitive, accessible experience for all exhibitors.


Virtual Market 2025 Summer Event Overview

  • Event Name: Virtual Market 2025 Summer
  • Organizer: HIKKY Co., Ltd.
  • Dates: July 12 (Sat) – July 27 (Sun), 2025 (16 days total)
  • Theme: Key of Discovery
  • Corporate Venues: Parareal Hawaii and Parareal Tokyo
  • Official Site: https://vket.com/en/

Community Links

Discord Server (Global Community)

Join our active community for exhibition support and interaction among participants and fans.

VRChat Official Group (Global Community)

Official Social Media


Contact Us

For media inquiries, interviews, or further details, please contact:

pr@vrhikky.com

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The world's largest metaverse event, the 14th “Virtual Market 2025 Summer” will be held from July 12th (Sat) to 27th (Sun)!
VketReal 2025 Summer will also be returning! Vket 2025 theme is “Keys and Doors”, two VR venues for corporate exhibitors: “Hawaii” and “Tokyo”, real venue location will be Bellesalle Akihabara!
virtual-market.prezly.com

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About Virtual Market Newsroom

What is Virtual Market?

Virtual Market, often referred to in short as Vket, is an online convention and marketplace on the VRchat platform that hosts C2C and B2C retail of digital and physical goods.

Organized by HIKKY, a VR events company based in Tokyo, Vket has been a rapidly growing franchise of VR events since its launch in 2018.

In 2020, Vket4 won the XR Creative Award and VR Awards’ VR Marketing of the Year.

Vket has been awarded by The Guinness World Records™ for 4 times, seen as one of world's largest metaverse events* in and outside Japan.

*The Guinness World Record™ was achieved for having "most booths at a virtual reality market event".

Interested in VR? Contact Us!

If your company seeks to advertise/exhibit at Vket, contact us via the form below at any time:

https://hikky.co.jp/en/contact/company/service

If you seek to create media / footages using our content, please submit details using the following inquiry form:

https://hikky.co.jp/en/contact/company/media

Contact

4F Mitomi Building, 1-20-22 Ebisu, Shibuya-ku, Tokyo 150-0013, Japan

pr@vrhikky.com

hikky.co.jp