VR Coaster, Disaster-Prevention Action Game, Hero Show: HIKKY Unveils the First Wave of Exhibitors for Virtual Market 2026 Summer

HIKKY Co., Ltd. ​ unveiled the first wave of corporate exhibitor booths for Virtual Market 2026 Summer (Vket), the 16th edition of one of the world's largest virtual events, taking place over 16 days from Saturday, July 11 to Sunday, July 26, 2026. Leading this initial lineup are a world-first VR roller coaster controlled by participants' screams, a live VR hero show, and an interactive disaster-prevention game, showcasing immersive experiences that can only be realized in a virtual world.

Spanning industries from theme parks and apparel to disaster prevention, finance, and retail, this year's exhibitors are leveraging virtual worlds to showcase their brands in new and engaging ways.

The breadth of participating companies highlights the expanding role of immersive digital experiences in corporate communications, customer engagement, and community building.

What is Virtual Market (Vket)?

Virtual Market (Vket) is one of the world's largest virtual events*, held entirely in a shared virtual world. Visitors participate as avatars, exploring themed worlds where they can discover and purchase both physical products and digital creations, including 3D items, avatars, apparel, and food. They can also enjoy interactive attractions, games, live performances, and social experiences with people from around the globe. The event is free to attend, runs 24 hours a day throughout its duration, and is accessible from both VR headsets and PCs.

Since its debut in 2018, Vket has been held twice a year during the summer and winter seasons. Each event has welcomed more than 1.35 million cumulative visitors from around the world. Vket holds four Guinness World Records™, including the record for the most booths at a virtual reality market event.

*Guinness World Records™ title holder for the most booths at a virtual reality market event.

Two venues: "Akihabara" and "Broadway"

This edition's corporate booths are spread across two Parareal* venues themed on Akihabara and Broadway.

*"Parareal" is a coined word, a blend of "parallel world" and "real" , describing something that exists in parallel across both reality and the metaverse.

Parareal Akihabara

Parareal Akihabara recreates Tokyo's iconic district as a cyber city, faithfully reimagining landmarks such as the station plaza, Chuo-street, and Junk-street in a virtual world. The streets are lined with familiar shops and attractions, capturing the atmosphere that makes Akihabara instantly recognizable.

Making its Vket debut, a customizable mascot named NUI accompanies visitors as they explore the city. Visitors can personalize NUI's appearance and outfit, take photos together, and join a mini-game to repair bugs scattered throughout the city, helping restore the streets as they explore.

Parareal Broadway

Parareal Broadway is an expanded evolution of the Parareal New York venue first introduced at Vket Summer 2022. Set on Broadway at night, it recreates the vibrant atmosphere of one of the world's most iconic entertainment districts, inviting visitors to explore its lively streets and dazzling scenery.

The experience goes beyond sightseeing. Visitors can step onto the venue's stage and perform as their own avatars, taking the spotlight in the heart of Broadway.

First-Wave Exhibitor Highlights

Fuji Kyuko Co., Ltd.

World's First "Scream-to-Accelerate" VR Coaster Debuts at Vket with Fuji-Q Highland.

Fuji Kyuko is making its Virtual Market debut through the XR Annual Project, a new initiative launched in partnership with HIKKY. As the project's first collaboration, Fuji-Q Highland brings its signature thrills into a virtual world.

The park's iconic "King of Coasters," FUJIYAMA, celebrating its 30th anniversary this year, has been reimagined as Cho FUJIYAMA!, a world-first* VR coaster that reaches up to 520 km/h, four times the real ride's top speed, and accelerates the louder visitors scream. Also featured is Sugoku Nagashimasuka, a refreshingly cool VR quiz attraction designed to beat the summer heat.

Fuji-Q Highland is also launching the Fuji-Q Highland Virtual Community, bringing together well-known VRChat communities as Fuji-Q Virtual Ambassadors. Throughout Vket, the booth will host stage events and invite visitors to join the growing community.

Aoyama Trading Co., Ltd.

Experience the "Suit You Can Move In" at the VR Suit Hero Show

Aoyama Trading, the business-wear specialist behind Yofuku no Aoyama and SUIT SQUARE, makes its Vket debut, entering a virtual world to create new touchpoints with younger generations and refresh its brand image. At the booth, visitors can watch the VR Suit Hero Show, where suit-clad heroes battle through high-impact action. The booth also features suit-themed mini-quizzes, as well as virtual customer service and talk events hosted by Aoyama Trading staff throughout the event.

The hero show's motion actor* is Masahiro Inoue, former lead actor of a Kamen Rider series, delivering authentic action entertainment that will impress even tokusatsu fans.

*Motion actors wear sensors that capture their movements and translate them into animation for 3DCG characters.

Universal Entertainment Corporation

Okada Manila Makes Its Virtual Debut with a Hotel Stay Giveaway

A returning Vket favorite for eight consecutive events, Universal Entertainment brings OKADA MANILA WORLD to Parareal Broadway, recreating the integrated resort Okada Manila in a virtual world with experiences unique to Vket.

Visitors can enjoy the upgraded Meta Suma Slo, where friends can play side by side on Smart Slot HANABI and Smart Slot THUNDER V. They can also earn free 3D outfits and accessories by collecting points in The Fountain × Ragnador Fountain GAME!!!.

The booth also features Uni-Virtuallland official ambassador Ruruna Shimorou, popular avatars Kikyo and Manuka, and Cove Manila de Tsure DANCE♪, a dance floor where up to four friends can dance together. Even visitors who have never played slot machines before can enjoy a variety of fun experiences.

A special campaign will also give three winners and their guests the chance to enjoy a two-night, three-day stay at Okada Manila. To enter, participants simply need to quote-repost the campaign post from the official Uni-Virtualland X account using the designated hashtag.

Johoku Shinkin Bank

Dreams Bloom with One Million Yen: Johoku Shinkin Bank Makes Its Vket Debut

Johoku Shinkin Bank makes its Vket debut to celebrate the launch of its Ochanoma Branch, an online banking branch available nationwide. Inspired by the bank's iconic cherry blossoms and the Kita City Fireworks Festival, which it produces and sponsors, the booth features interactive experiences centered on the theme of dreams and money.

At the heart of the booth is a participatory experience where visitors can help a cherry tree bloom with dreams submitted in advance under the theme, "What would you do in VRChat with one million yen?" Water the sapling to make the dream-filled cherry tree blossom. Visitors can also take photos with a one million yen banknote photo panel and receive a 3D folding fan that scatters banknote particles by completing a short survey.

Nohmi Bosai Ltd.

Learn Disaster Safety Through Game: Nohmi Bosai Makes Its Vket Debut

Nohmi Bosai, a pioneer in disaster safety solutions, makes its Vket debut with an interactive booth designed to raise awareness of the importance of disaster preparedness.

Marked by a giant fire alarm transmitter, the booth features Climb! Fire Building, a 3D action game set in a burning office building. Players dodge flames and blazing obstacles as they race to the top floor to activate the sprinkler system and extinguish the fire.

Through interactive gameplay and exhibits, Nohmi Bosai aims to make disaster preparedness engaging and accessible while introducing more visitors to its mission of helping create a safer society.

AlphaTheta Corporation

Co-Created with VR DJs: AlphaTheta's Official DJ Equipment 3D Models Debut at Vket

AlphaTheta, a leading DJ equipment manufacturer, makes its Vket debut with a highly detailed 3D model of its professional all-in-one DJ system, XDJ-AZ.

The model was co-created with around 10 DJs active in the VRChat community, combining AlphaTheta's expertise with community feedback to include original interactive features. Visitors can explore the controller up close, trigger scratch sounds by touching the jog wheel, and even play the iconic reggae horn, making it easy for first-time users to experience the fun of DJing.

Visitors who complete a survey at the booth will receive the XDJ-AZ 3D model as a free gift, allowing them to interact with and display the virtual DJ system in their own VR space.

Daimaru Matsuzakaya Department Stores Co., Ltd.

New Avatars Hinami and Lucile Join a Showcase of Five Original Avatars

Daimaru Matsuzakaya Department Stores presents a luxury-themed booth showcasing its original 3D avatars. The lineup features five avatars, including the newly released Hinami and Lucile, which debuted in February, alongside Mio, Reira, and Rein, all dressed in matching suits. Visitors can also try on each avatar during their visit.

A special collaboration video featuring Vket's official channel and Daimaru Matsuzakaya Department Stores will also be released during the event.

Gunma Denki Co., Ltd.

Bring the Iconic "Popopo♪" of Yobikomi-kun to Your Own VR World

Gunma Electric Co., Ltd. makes its Vket debut with the first-ever 3D model of its iconic in-store audio display, Yobikomi-kun. The model will be available for purchase at the booth for ¥980 (tax included).

The Yobikomi-kun 3D model includes the familiar "Popopo♪" melody heard in supermarkets, featuring both the upbeat No. 4 and the bossa nova-inspired No. 2 versions. Users can wear it as an avatar accessory, place it in their own virtual world, or carry it with them, enjoying the iconic mascot in a variety of ways!

Virtual Market 2026 Summer Overview

Event Name: Virtual Market 2026 Summer

Organizer: HIKKY Co., Ltd.

Event Period: July 11 – July 26, 2026 (16 days)

Admission: Free

Corporate Exhibition Worlds (VRChat): Parareal Akihabara / Parareal Broadway

VketReal Venue: Bellesalle Akihabara

Vket Official Website: https://vket.com/en

Official Social Media Links:

X : Virtual Market - Global (@enVket) on X

YouTube : VketChan

Instagram : Instagram (@vket_official)

The official Vket Discord server shares the latest news and event updates in real time. Exclusive campaigns and early announcements are also planned for the future. We invite you to join using the link below!

Discord : Join the Virtual Market - Global Discord Server!

You can also join the Discord server directly by scanning the QR code!

About HIKKY

HIKKY Co., Ltd. is an XR company driven by its mission, “Play Beyond Dimensions.” By combining emerging digital culture and creativity with the latest technology, HIKKY creates experiences and content designed to inspire excitement and discovery.

Since 2018, the company has organized Virtual Market (Vket), one of the world’s largest events held in VRChat, alongside VketReal, an XR event held in physical venues. Through these initiatives, HIKKY continues to create new experiences that connect digital and real-world spaces.

CEO: Yasushi Funakoshi

Head Office: Mitomi Building 4F, 1-20-22 Ebisu, Shibuya-ku, Tokyo 150-0013, Japan

Founded: May 1, 2018

Corporate Website: https://hikky.co.jp/en

Business Information: https://hikky.co.jp/en/biz

Media Preview & Hands-On Experience

Members of the media are invited to an exclusive preview of Virtual Market 2026 Summer, where they can explore the event using VR equipment and experience its attractions ahead of the official opening. Interviews with participating exhibitors can also be arranged upon request.

Dates: July 8 – Friday, July 10, 2026

The exact date and time will be arranged after your inquiry.

Venue: HIKKY Headquarters (Ebisu, Tokyo) or Virtually at VRChat

Registration :To request a media preview or interview, please contact us via the form below:

https://hikky.co.jp/en/contact/company/media