VR Summer Festival, Pest-Busting Game, Vket-Recommended PCs: HIKKY Unveils the Second Wave of Exhibitors for Virtual Market 2026 Summer

HIKKY Co., Ltd. unveiled the second wave of corporate exhibitor booths for Virtual Market 2026 Summer (Vket), the 16th edition of one of the world's largest metaverse events, welcoming more than 1.35 million cumulative visitors from around the world and taking place over 16 days from Saturday, July 11 to Sunday, July 26, 2026.

This second lineup features many returning exhibitors, including Suntory, Earth Corporation, and MouseComputer.

At Virtual Market 2026 Summer, corporate booths are spread across two venues themed on Akihabara and Broadway. Visitors can enjoy free, immersive, and interactive content at each booth, discovering products and brands in a natural, engaging way. As a new venue for marketing and PR built on interactive experiences rather than one-way advertising, Vket continues to draw attention from companies across industries.

What is Virtual Market (Vket)?

Virtual Market (Vket) is one of the world's largest virtual events*, held entirely in a shared virtual world. Visitors participate as avatars, exploring themed worlds where they can discover and purchase both physical products and digital creations, including 3D items, avatars, apparel, and food. They can also enjoy interactive attractions, games, live performances, and social experiences with people from around the globe. The event is free to attend, runs 24 hours a day throughout its duration, and is accessible from both VR headsets and PCs.

Since its debut in 2018, Vket has been held twice a year during the summer and winter seasons. Each event has welcomed more than 1.35 million cumulative visitors from around the world. Vket holds four Guinness World Records™, including the record for the most booths at a virtual reality market event.

*Guinness World Records™ title holder for the most booths at a virtual reality market event.

Second-Wave Exhibitor Highlights

Suntory Spirits Ltd.

Grab a Horoyoi and Dive into a VR Summer Festival, Complete With a Surprise Ending?!

Marking its sixth appearance at Vket, Suntory will present a summer festival-themed space filled with the charm of its popular Horoyoi brand. Visitors can enjoy the festive atmosphere together with “Otona Vket-san,” the official collaboration character created by Suntory and HIKKY.

At the end of the experience, visitors may encounter a surprising finale unlike anything seen before at Vket, involving the entire space itself. Be sure to visit the venue and experience the dynamic, immersive production for yourself!

Earth Corporation

Take Down Summer’s Unwanted Pests: An Immersive Pest-Control Game Comes to Vket!

Earth Corporation returns to Vket for another consecutive appearance. This time, the company will present a booth themed around two of summer’s most common household pests: cockroaches and mites.

Through immersive content unique to virtual spaces, visitors can enjoy learning about the characteristics of each pest and the proper ways to control them. Inside the booth, visitors can play an immersive pest-busting game in which they take down G-Monsters and D-Monsters, inspired by cockroaches and mites, using Earth Corporation’s Goki Jet Pro and Dani Earth Spray.

Note: "G" refers to gokiburi, the Japanese word for cockroach, and "D" refers to dani, the Japanese word for mite.

Mouse Computer Co., Ltd.

The Highly Popular Vket Recommended PC Returns, Now More Powerful Than Ever

Mouse Computer will return to Vket for its second consecutive appearance following last winter’s event. The company will once again offer its Vket Recommended PC lineup, featuring recommended-spec PCs designed for a smooth and comfortable experience when enjoying Vket and creative activities.

The lineup received a response far beyond expectations during the previous event. This time, Mouse Computer has tested PCs across four usage scenarios, ranging from VRChat beginners to power users who enjoy streaming, content creation, and other advanced activities. As a result, six officially approved models have been selected as Vket Recommended PCs, recognized as machines that allow users to enjoy VRChat with confidence and comfort.

The new lineup also includes models equipped with Radeon graphics, known for their stable supply and excellent cost performance. With these additions, users can choose the Vket Recommended PC that best matches their needs and play style.

Yaizu City

Showcasing "Yaizu, the City of Fish" to Visitors from Japan and Around the World

Yaizu City, a familiar local government exhibitor at Vket, will return for its ninth consecutive appearance. This time, the city will present a booth in Parareal Broadway designed to once again showcase "Yaizu, the City of Fish" to a wide range of visitors. The booth will feature Yaizu’s famous tuna and the city’s official character, Yai-chan, creating an eye-catching space that highlights the charm of Yaizu.

Visitors can also enjoy "Yaizu City Oshakana (Fish) Panic!", a game in which players compete for high scores by catching Yaizu’s specialty seafood, including tuna, bonito, and sakura shrimp, with a scoop net as they appear across a wide area extending beyond the booth and onto the surrounding road!

Ministry of Education, Culture, Sports, Science and Technology

Dive into the World of Books! Bringing Science and Innovation Closer Through an Immersive Experience

The Ministry of Education, Culture, Sports, Science and Technology conducts public relations activities to help people across Japan gain a broader understanding of the current state and future direction of the country’s science, technology, and innovation policies.

To share the appeal of science, technology, and innovation with even more people, the organization will make its fourth appearance at Vket.

At this booth, visitors can experience what it feels like to step inside the world of a book and encounter a near-future shaped by the science and innovation of tomorrow. Through interactive experiences featuring various technologies and innovations that will support future society, visitors are invited to discover the future they want to support.

Sammy Corporation

A Portal to Sammy World, Sammy's First Permanent VRChat World

Marking its fifth appearance at Vket, Sammy will install a guide portal in Parareal Broadway that allows visitors to directly access Sammy World, the company’s first permanent VRChat world open on July 1.

The portal will be located on a towering stage inspired by Sammy’s new pachinko machine, e Tokyo Revengers: Christmas Showdown Arc.

For a limited time, Sammy World will also feature a collaboration with e Tokyo Revengers: Christmas Showdown Arc. After fully enjoying Vket, visitors are encouraged to continue their experience by entering Sammy World through the portal.

^{© Ken Wakui/Kodansha © Ken Wakui, Kodansha/TOKYO REVENGERS Anime Production Committee © Sammy}

Coamix Inc.

Step into Kenshiro’s Shoes and Unleash the Hokuto Hyakuretsuken!

You are already dead. Visitors can relive that iconic scene with their own avatars as popular Fist of the North Star items return to Vket.

Items available for purchase include a motion gimmick that lets users unleash the Hokuto Hyakuretsuken, as well as a suit set and cape that allow visitors to transform their own avatars into Kenshiro. Other items, including Jagi’s signature helmet, will also be available, giving fans the chance to enjoy the world of Fist of the North Star in VRChat.

Visitors can choose to step into the role of the successor to Hokuto Shinken or embrace the chaos as Jagi. From recreating iconic scenes with friends to taking photos and enjoying role-play, visitors can immerse themselves in a uniquely virtual post-apocalyptic experience.

diVRse Inc.

New Bird/Tori Item Joins the Friend Plush Series! Popular Goods Return to Vket

diVRse Inc. will continue its participation in Parareal Akihabara. The company’s Friend Plush series, a lineup of VR character goods that received an enthusiastic response at VketReal 2025 Winter, will return once again.

Visitors can continue to enjoy exploring Parareal Akihabara while carrying these goods in their backpacks. In addition, Bird/Tori, a highly popular avatar in VRChat, will make its debut as a new item in the series.

Be sure to stop by the booth and check out the latest lineup!

Faithwin Co., Ltd.

Umaibo 3D Models with an Interactive Eating Gimmick Go on Sale! Umaibo Vket-chan Returns

Faithwin, an authorized distributor of Yaokin products, will make a long-awaited return to Vket. At this booth, the company will sell Umaibo 3D Models with an Interactive Eating Gimmick, faithfully recreating the full experience of holding, opening, and eating an Umaibo.

Five familiar flavors will be available: corn soup, spicy cod roe, natto, chicken skewers, and Vegetable Salad. During Vket, visitors can purchase individual items for 300 yen each or a full set of all five flavors for a special price of 1,300 yen.

Visitors are also encouraged to stop by and meet Umaibo Vket-chan, appearing in an Umaibo-inspired costume.

NuNuAI Inc.

NuNuPC a PC Brand Designed for VRChat Users Comes to Vket

NuNuAI Inc., a company that develops, manufactures, and sells PCs optimized for VRChat users, will make its first appearance at Vket.

At the NuNuAI booth in Parareal Broadway, visitors can view 3D models of NuNuPC, the company’s PC brand. The avatar of NUNUPI, the company’s representative, will also appear at the booth to welcome visitors.

NuNuAI will also exhibit at VketReal, taking place on July 25 and 26. At the real-world venue, the company will showcase a wide range of PCs, from models in the 100,000-yen range to models in the 1 million-yen range, as well as several one-of-a-kind PCs featuring original avatar designs.

Visitors are invited to find their favorite design at the venue and enjoy a participatory quiz rally during the event.

PIMAX TECHNOLOGY (Hangzhou) CO., LTD

Answer a Survey to Receive an Exclusive Pimax Discount Code

PIMAX TECHNOLOGY (Hangzhou) CO., LTD., a vendor specializing in VR devices, will make its first appearance at Vket.

At the Pimax booth, visitors can view four 3D models of Pimax VR headsets, centered around a giant Dream Air display. Visitors can also pick up and virtually try on the headset models.

In addition, visitors who complete the survey inside the booth will receive a Vket-exclusive discount coupon that can be used at the official Pimax Japan online store.

List of Exhibitors, Partner Companies, Organizations, and Stores

Fuji Kyuko Co., Ltd. / Suntory Limited / Aoyama Trading Co., Ltd. / Earth Corporation / Mouse Computer Co., Ltd. / Advanced Micro Devices, Inc. Japan / Universal Entertainment Corporation / Yaizu City / Johoku Shinkin Bank / Nohmi Bosai Ltd. / Ministry of Education, Culture, Sports, Science and Technology / AlphaTheta Corporation / Sammy Corporation / Daimaru Matsuzakaya Department Stores Co., Ltd. / 17LIVE Inc. / diVRse Inc. / COAMIX Inc. / NuNuAI Inc. / Faith Win Co., Ltd. / PIMAX TECHNOLOGY (Hangzhou) CO., LTD. / Flame Co., Ltd. / WAO Corporation / RKB Mainichi Broadcasting Corporation / Walker Industries / Gunma Denki Co., Ltd. / FUJIFILM Business Innovation Japan Corp. / HUB CO., LTD. / Karada Factory / Karaoke no Tetsujin / Maywa Denki / Stadium Bar Akiba League / HERO’S Steakhouse / Roman Kitchen / Akihabara Dining Raffine / Yakiton Genki Denkigai-guchi / Yakiton Genki Kiyomi-dori / Akiba Bokujo Yakiniku Sakaba / Akihabara Shitamachi Monja Oshikatsu / Flying Scotsman / Cafe Oriel / Maid Cafe Tougenkyou / Concept Cafe Alice×Alice Group / Shisha BAR Madoi / Kemuri Chudoku / IV Akihabara / Private Mahjong Salon Leaves / Akihabara VRChat Film Festival / Robo Stadion / VEXZ Inc.

Special Cooperation

VRChat

Event Name: Virtual Market 2026 Summer

Organizer: HIKKY Co., Ltd.

Event Period: July 11 – July 26, 2026 (16 days)

Admission: Free

Corporate Exhibition Worlds (VRChat): Parareal Akihabara / Parareal Broadway

VketReal Venue: Bellesalle Akihabara

Vket Official Website: https://vket.com/en

Official Social Media Links:

X : Virtual Market - Global (@enVket) on X

YouTube : VketChan

Instagram : Instagram (@vket_official)

The official Vket Discord server shares the latest news and event updates in real time. Exclusive campaigns and early announcements are also planned for the future. We invite you to join using the link below!

Discord : Join the Virtual Market - Global Discord Server!

You can also join the Discord server directly by scanning the QR code!