What is Vket (Virtual Market)?

New Experiences and Opportunities Expanding in the Metaverse

Virtual Market, commonly known as Vket, is one of the largest VR events in the world, hosted by HIKKY Inc. Since its inaugural event in 2018, Vket has continued to grow in scale and influence, earning four Guinness World Records™ .

At Vket, visitors navigate the virtual space (of VRChat) through avatars, where they can purchase 3D items and real-world products, attend music performances, and explore exhibition booths. The event also features voice chat functionality, allowing participants to communicate with one another in real time.

VRChat, the platform used for Vket, was developed in the United States, attracting not only Japanese participants but also international visitors, making Vket a globally engaging event that fosters cross-cultural exchange.

Unique and Distinctive Vket Characters

Vket features a variety of unique and captivating characters. These characters are available as avatars through the official Vket store (via Jinxxy, BOOTH), allowing anyone to use them freely. Beyond that, they also play active roles within exhibition booths and events, serving as guides or part of various performances.

Some of the popular Vket characters include Vket-chan No.1, Vket-chan N.2, Vket-Nyan, Game Vket-chan, Vketto-chan plus+, Mui, and more!

History of Vket

  • August 26, 2018

The 1st Virtual Market was held, launching as an event on VRChat where individual creators could showcase and sell 3D avatars and items.

  • March 8–10, 2019 (3 days)

The 2nd Virtual Market took place.

  • September 21–25, 2019 (5 days)

The 3rd Virtual Market was held.

  • April 29–May 10, 2020 (12 days)

The 4th Virtual Market took place.

(Events omitted for brevity)

  • July 12–27, 2025 (16 days)

Virtual Market 2025 Summer was held.

  • December 6–21, 2025 (16 days)

Virtual Market 2025 Winter is scheduled.

  • Currently, Vket is held regularly twice a year (summer and winter), featuring hundreds of participating circles and companies, and attracting users from around the world, making it a truly international virtual event.

Corporate Booth Participation

At Vket, numerous Japanese companies participate, offering engaging exhibits and experiences unique to the virtual spaces. A wide range of industries — including anime, gaming, fashion, and technology — take part, allowing visitors to explore products through their avatars, purchase limited-time merchandise, and even interact in real time with company representatives.

Each company designs its booth with 3D space in mind, incorporating unique presentations and interactive elements, creating a new form of promotion that differs from traditional real-world events.

Collaboration Between Vket and the VRChat Community

One of Vket’s defining features is its active collaboration with diverse communities. In addition to corporate exhibition worlds, numerous worlds are created specifically for individual creators and VRChat communities.

These spaces include personal creator booths and community-exclusive areas, where many special events are held exclusively during the Vket period.

VRDancing Dance Event
The Faceless The Temple Yoga Lesson
Community Collaboration Booths from Past Vket

Vket’s Real-World Event: VketReal

Vket Real is a real-world event created as a initiative to bridge the metaverse and the physical world. By recreating the Vket atmosphere at an actual venue, visitors can experience familiar VRChat avatars and exhibitions in a real-life setting.

At the venue, corporate booths, creator showcases, talk sessions, and hands-on experience areas are featured, forming a unique space where online and offline interactions come together.

This event, where communities originally built in virtual spaces gather in the real world, has attracted attention as a new form of culture and stands as a symbolic step in the evolution of Vket.

Mokuri, a Creature Living in a Mysterious Forest

Mokuri is a mysterious forest-dwelling creature whose character design was created by Akihito Tsukushi, the manga artist behind Made in Abyss.

The world of Mokuri features its own unique language and setting, inhabited by various species with distinct personalities, including Lesser Mokuri, Xiefu, Janorne, Miminomi, and Hochumi.

These characters are also distributed as avatars through the official store, allowing users to freely use them. In addition, they play active roles within exhibition booths and events, appearing in a variety of performances and serving as guides.

Key Features and Services

1. Avatar Maker

Avatar Maker is a service provided by HIKKY Inc., the company behind Vket, that allows users to easily create and edit 3D avatars directly in a web browser.

Even without specialized knowledge of modeling or 3D setup, users can enjoy a “character creation” experience by selecting and combining parts such as hairstyles, outfits, body types, and colors.

The completed avatars can be uploaded directly to platforms like VRChat, or exported in UnityPackage or VRM formats, making them versatile for a wide range of uses.

2. Vket Cloud

Vket Cloud is a service that allows users to build and operate metaverse spaces directly in a web browser. It can be easily accessed from devices such as smartphones, making entry simple and convenient.

With Vket Cloud, companies and individuals can easily create their own original virtual spaces and host events without the need for specialized hardware.

3. Vket Booth Maker

A web browser-based creation tool designed to make the exhibition process fast, easy, and accessible. With Vket Booth Maker, exhibitors can create their booth by combining prefab assets, uploading their own images and medias, and completing the entire submission process on PC or on smartphone/mobile browsers. No Unity, complicated installations, no stress.

For more details, please take a look at this article!

Summary

Vket is a new kind of event that leverages the metaverse to bring together individuals, companies, and creators in a shared space for interaction and creativity. Its diverse services and features enrich virtual experiences while holding the potential to serve as a bridge between the virtual and real worlds.

As Vket continues to evolve, it will connect people across the globe and foster new forms of culture and expression. Its reach extends beyond national borders and language barriers, pointing toward a future metaverse where anyone can participate freely.

Let us look ahead to the future of Vket and explore it together.

 

Share

Latest stories

Website preview
Global Creator Festival at VRChat: Virtual Market 2026 Summer (Vket) Opens Sign Ups for General Creator Exhibitors!
HIKKY Co., Ltd. announced that Virtual Market 2026 Summer, the 16th edition of its global creator event held in VRChat, will take place July 11–26, 2026 (JST) for a total of 16 days.
virtual-market.prezly.com
Website preview
DIANA Co., Ltd. The Virtual Shinjuku Store
Background, Initiatives, and Results : Interview with DIANA Representative
virtual-market.prezly.com
Website preview

Get updates in your mailbox

By clicking "Subscribe" I confirm I have read and agree to the Privacy Policy.

About Virtual Market Newsroom

What is Virtual Market?

Virtual Market, often referred to in short as Vket, is an online convention and marketplace on the VRchat platform that hosts C2C and B2C retail of digital and physical goods.

Organized by HIKKY, a VR events company based in Tokyo, Vket has been a rapidly growing franchise of VR events since its launch in 2018.

In 2020, Vket4 won the XR Creative Award and VR Awards’ VR Marketing of the Year.

Vket has been awarded by The Guinness World Records™ for 4 times, seen as one of world's largest metaverse events* in and outside Japan.

*The Guinness World Record™ was achieved for having "most booths at a virtual reality market event".

Interested in VR? Contact Us!

If your company seeks to advertise/exhibit at Vket, contact us via the form below at any time:

https://hikky.co.jp/en/contact/company/service

If you seek to create media / footages using our content, please submit details using the following inquiry form:

https://hikky.co.jp/en/contact/company/media

Contact

4F Mitomi Building, 1-20-22 Ebisu, Shibuya-ku, Tokyo 150-0013, Japan

pr@vrhikky.com

hikky.co.jp