Virtual Market 2025 Summer Achieves Record-Breaking Success!!
1.35 Million Visitors in the Virtual Venue & 50,000 at Akihabara Real Event
This is the event report for Virtual Market 2025 Summer (Vket), one of the world’s largest metaverse events organized by HIKKY Inc. (Shibuya, Tokyo; CEO: Yasushi Funakoshi), held from July 12 to July 27, 2025.
Now in its 14th edition, Virtual Market 2025 Summer welcomed a record-breaking 1.35 million visitors online. In addition, the real-world event VketReal 2025 Summer, held in Akihabara on July 26–27, drew 50,000 attendees, making it a major success both virtually and in person!
Vket 2025 Summer saw more new and female users than ever, with social media buzz, user-led events, and creator collaborations driving record co-creation and diverse metaverse experiences beyond traditional booths.
1.35 Million+ Attendees as New and Female Users Surge
At Virtual Market 2025 Summer, the VR exhibition featured two corporate venues : Parareal Tokyo and Parareal Hawaii, alongside 14 general exhibition halls, including six “PC World” concepts (12 worlds total) and one “Cross-Platform World” concept (2 worlds). The event welcomed over 1.35 million visitors during its run, marking the highest attendance since its launch in 2018.
Key Breakdowns at Vket 2025 Summer:
- Visitors: 1.35 million (record high)
- First-time participants: 24%
- Female ratio: 20% (+9pts vs. last summer)
- VRChat users within 1 year: 33.1% (+7pts vs. last summer)
These results show that Vket is no longer limited to core VR users, but is increasingly attracting beginners and female participants, broadening its recognition and appeal.
Exhibitors reported sales in the tens of millions of yen, with some booths receiving over 30,000 survey responses!
Corporate booths blended immersive metaverse experiences with real-world tie-ins, driving strong results. Some companies achieved sales exceeding tens of millions of yen. While collecting over 10,000 survey responses per booth, with a peak of more than 30,000.
Vket generated 10–100 times more survey responses than typical trade shows, driven by the immersive metaverse experience and seamless post-interaction feedback. The insights are helping companies refine products and develop new initiatives.
In addition, social media campaigns and streaming collaborations amplified buzz, giving rise to numerous new marketing success stories driven naturally by user voices of “enjoy, grow, and reach.”
Visitors enjoying at the Corporate Booths
Co-Creation Events by Companies and Communities Gain Momentum!
This year, companies, creators, and users teamed up to deliver interactive experiences beyond traditional booths, bringing to life HIKKY’s vision of “connecting businesses and communities.”
By deepening dialogue between companies, municipalities, and visitors, the event showcased how the metaverse can unlock new dimensions of co-creation.
Canon Inc.
Showcased live-action 3D VR videos created in collaboration with popular creators and hosted a talk show where they discussed the appeal of 3D video production.
Takashimaya Co., Ltd.
Takashimaya Co., Ltd. held a special customer service event with company employees appearing as avatars, allowing users to receive services and purchase products directly through their online store.
City of Hamamatsu, Shizuoka
City staff joined as avatars and held a brainstorming session with visitors to co-create ideas for future Hamamatsu booths.
Yamaha Motor Co., Ltd.
Hosted a virtual eBike (sports electric-assist bicycle) racing event, awarding exclusive merchandise to the winner and top finishers.
KEEN Japan GK
Collaborated with the VR camping community Virtual Campers to host a virtual shoe try-on event led by camping enthusiasts.
Largest-Ever Wave of User-Created Events and Content!
At this Vket, user- and creator-led activities reached record scale, with social media mentions up 1.7× from the previous event and over 500 community events announced on the official site. Participants actively hosted their own events and posts, with related keywords frequently trending on X (formerly Twitter).
Creator exhibition booths also saw rising visitor numbers. Works submitted through the lottery system attracted large crowds, with creators’ passion to “be seen” drawing in attendees, sometimes even surpassing traffic to corporate booths in general worlds.
The number of Grand Masters who cleared all 14 venue challenges doubled from 908 to 1,808, highlighting Vket’s growing core fan base.
As users explored the worlds and co-created the space with creators, companies, and visitors, this Vket achieved its highest level of excitement ever!
Get Ready for Virtual Market 2025 Winter!
The 15th Virtual Market, Virtual Market 2025 Winter, will be held from Saturday, December 6 to Sunday, December 21, 2025!
Vket is constantly evolving as a metaverse event where companies, municipalities, creators, and participants come together on equal footing to co-create unique spaces. If your company is interested in joining as an exhibitor or exploring metaverse events of your own, we’d love to hear from you! Please feel free to reach out using the contact details below.
What is Virtual Market (commonly known as Vket)?
Virtual Market (Vket) is the world’s largest metaverse event, where visitors can buy and sell 3D items and real-world products, enjoy concerts and rides, and even receive customer service for big-ticket items like cars and financial services. Since its launch in 2018, Vket has welcomed over 1.3 million visitors worldwide and earned four Guinness World Records™, establishing itself as a pioneer of the metaverse.
[ Virtual Market 2025 Winter – Event Overview ]Event Name: Virtual Market 2025 Winter
Organizer: VR Corporation HIKKY
Dates: December 6 (Sat) – December 21 (Sun), 2025 (16 days total)
Theme : Gates of Beginnings
Corporate VR Venues: Parareal Shinjuku / Parareal Singapore
Official Social Media:
How to Attend: Accessible via special worlds in VRChat using a VR headset or a gaming PC.
About HIKKY Co., Ltd.
HIKKY Inc. is a VR company on a mission of “Creatve Revolution,” enriching creative options and recognition while inspiring people to take their first step toward what they want to try. The company organizes Virtual Market, one of the world’s largest metaverse events with three Guinness World Records™, as well as Vket Real, a real-world extension of the Virtual Market. In addition, HIKKY develops Vket Cloud, a web-based metaverse engine, delivering highly original XR solutions to both businesses and communities.
CEO: Yasushi Funakoshi
Headquarters: Mitomi Building 4F, 1-20-22 Ebisu, Shibuya-ku, Tokyo 150-0013, Japan
Established: May 1, 2018
