Immersive Experiences Only Possible in Virtual Spaces! From Realistic Motorcycle Rides to Early Access to Next-Gen Mobility ​ The First Big Reveal: Corporate Exhibitor Lineup for Virtual Market 2025 Winter

HIKKY Inc. will host the 15th edition of Virtual Market (a.k.a. Vket), one of the world’s largest virtual events that attracts more than 1.35 million visitors from around the globe. Virtual Market 2025 Winter will be held over 16 days from December 6 (Sat) to December 21 (Sun), 2025.

Today, we are releasing the first announcement of corporate booth details, featuring immersive experiences unique to virtual spaces, including realistic motorcycle riding experiences and early access to next-gen mobility.

What is Virtual Market (a.k.a. Vket)?

This is one of the world’s largest events held in an online virtual space. Participants join as avatars and can purchase both 3D items and real-world products such as clothing or food, enjoy attractions, games, and live music performances, and explore the venue with an immersive sense of moving through a real city. The event is open 24 hours a day throughout the entire period and can be accessed for free via VR devices or PC.

Since its launch in 2018, it has been held twice a year, in summer and winter, drawing more than 1.3 million visitors from around the world each time. The event has earned four Guinness World Records to date and continues to grow as a leading platform that expands new forms of culture and communication in virtual spaces.

In recent years, the XR-linked event VketReal has also been introduced, combining virtual and physical venues. It has become a spotlighted platform for companies, local governments, and creators to showcase new experiences that blend real and virtual environments.

*Certified by Guinness World Records for the largest number of booths at a virtual reality market event.

The corporate exhibition areas for Virtual Market 2025 Winter will be set in [Shinjuku] and [Singapore]

For this edition, two Parareal venues inspired by [Shinjuku] and [Singapore] have been created for corporate exhibitors.

*Parareal refers to a concept combining “parallel world” and “real,” describing spaces that exist in parallel between the physical world and virtual environments.

Parareal Shinjuku

In [Parareal Shinjuku], five districts are recreated in a Parareal format: the East Exit entertainment area, the West Exit business district, Shinjuku Gyoen National Garden, the Tokyo Metropolitan Government Building, and Southern Terrace. Visitors can travel between these areas by monorail. Experience a futuristic digital city built on the energy of Shinjuku, Japan’s iconic hub of culture, entertainment, and organized chaos brought to life in a virtual world!

Parareal Singapore

[Parareal Singapore] is a hyper–smart city where people and nature, and the real and the virtual, come together and where tradition and future culture flourish side by side. Within its futuristic landscape, iconic landmarks such as the Merlion, Marina Bay Sands, and Gardens by the Bay are recreated in a Parareal style. Visitors can also enjoy a uniquely virtual sightseeing experience by touring the venue aboard the Merlion Gondola.

Corporate Booth Highlights

Honda Motorcycle Japan Co., Ltd.

◆ Experience the thrill of motorcycle riding with full immersion in virtual space!

Honda Motorcycle Japan (HMJ) makes its first appearance at Virtual Market. The company’s booth, set within Parareal Singapore and designed around the themes of a circuit and a theme park, allows visitors to experience the excitement and sense of escape that motorcycle riding offers. Guests can virtually ride two of Honda’s signature models—the Super Cub C125(*1) and the CB1000 Hornet SP(*1)—alongside seasonal Japanese scenery and interactive elements. Visitors can also enjoy Yae(*2), the friendly hand-signal greeting exchanged between riders on the road, recreated here in a virtual touring environment.

A special collaborative area with the VRChat community [VRC Biker Gathering] will also be featured. This marks the first time in Virtual Market’s history that a community booth will be showcased inside a corporate booth.

*1 The 3D models of the displayed motorcycles are based on overseas specifications and may differ from models sold in Japan.

*2 About "Yae": A traditional rider’s greeting expressed through a hand signal when two motorcyclists pass each other. It conveys wishes for a safe journey or a warm welcome to riders visiting from afar.

Suzuki Motor Corporation

◆ Experience next-generation mobility and learn traffic rules in virtual space!

Suzuki Motor Corporation, a comprehensive mobility manufacturer, will make its first appearance at Virtual Market. The company will present two booths: one in Parareal Singapore promoting its electric personal mobility SUZU-RIDE2, and another in Parareal Shinjuku featuring its handle-type electric wheelchair Senior Car.

Inside each booth, visitors can enjoy virtual ride experiences with the yet-to-be-released SUZU-RIDE2 and with Senior Car, which celebrates its 40th anniversary. Guests can also take part in games and activities designed to teach the newly established Japanese traffic rules for the vehicle category known as Specified Small Motorized Bicycles.

Japan Racing Association (JRA)

Become a jockey and ride a racehorse—both in virtual space and in the real world!

In its third appearance at Virtual Market, the Japan Racing Association (JRA) will place rideable racehorses in both Parareal Shinjuku and Parareal Singapore, allowing visitors to explore the venues while mounted on a racehorse. JRA has also confirmed its participation in Vket Real 2025 Winter. At the JRA booth, guests can enjoy an authentic jockey experience by riding a rodeo-style machine while wearing a VR headset.

Whether in the virtual world or in real life, get ready to gallop through the venue on a racehorse.

Yaizu City, Shizuoka Prefecture

◆ More than a fishing town—step into the city cherished by Lafcadio Hearn!

A familiar participant among local government exhibitors, Yaizu City returns for its eighth consecutive appearance at Vket. The city will present a booth in Parareal Shinjuku showcasing the charm of Yaizu, the beloved summer retreat of Meiji-era literary figure Lafcadio Hearn (Koizumi Yakumo), who is currently attracting renewed attention thanks to a popular morning drama series.

The booth recreates the look and feel of a traditional Japanese town. Visitors can enjoy a game where they search the streets for hidden “Yokai Vket-chan” characters and complete a yokai encyclopedia. Once the encyclopedia is completed, guests can view PR content highlighting the appeal of modern-day Yaizu, and a photo spot will appear—allowing visitors to take adorable snapshots together with the yokai!

Note: “Yokai” refers to supernatural creatures and spirits from traditional Japanese folklore, often depicted in playful or mysterious forms.

Hamamatsu City, Shizuoka Prefecture

◆ Join the new Hamamatsu City Community and connect directly with city staff!

In its fourth appearance at Vket, Hamamatsu City will once again feature popular attractions such as the dance gimmick where visitors can perform the local Shusse Ondo dance using their own avatars, as well as a gacha-style activity that introduces regional content in a fun and engaging way.

The city will also host interactive events where visitors can meet and speak directly with Hamamatsu City staff in the virtual venue. During these sessions, the city will recruit new members for the Hamamatsu City Community, a group that helps share and promote the city’s appeal. The events will also provide opportunities for community members and users to exchange ideas with city officials.

Nakamuraseicha Co., Ltd.

◆ Experience the world of traditional tea-making through an action-packed party game!

After making its debut at the previous Vket, Nakamuraseicha—a long-standing tea producer from Fujieda City, Shizuoka—returns for a consecutive appearance.

At its booth in Parareal Singapore, visitors can enjoy ChabaCatcher!, a lively party game inspired by the tea-production process. Players compete to gather as many tea leaves as possible within the time limit while dodging and weaving through a series of obstacles.

Nakamuraseicha will also be offering a new sample item at Vket Real 2025 Winter, following the popular V-Tea. Look forward to what’s coming next!

Note: “Chaba” refers to tea leaves in Japanese.

Misuzu Corporation Co., Ltd.

◆ Promoting Hatsu-uma Inari Day on February 11 with the Inari Sushi General Election, created in collaboration with six food manufacturers!

Misuzu Corporation, a long-established producer of soybean-based foods, returns for its second appearance at Vket. To raise awareness of Hatsu-uma Inari Day—a traditional Japanese observance on February 11 where people eat inari sushi to invite good fortune, the company will host the Inari Sushi General Election at its booth in Parareal Shinjuku.

Six participating food manufacturers: IWASHITA Corp., Usagimochi Co., Ltd., Shin-Shin Foods Co., Ltd., SUGIYO CO., LTD., Hakubaku Co., Ltd., and FUJICCO CO., LTD., each have created their own original inari sushi, which will “run” as candidates in the election. Visitors can try their favorites and cast their votes.

Popular features from the previous event will also return, including the adorable Fox Ears, which wiggle when worn as you “eat” inari sushi, and Inari Vket-chan, wrapped cutely like inari sushi.

A number of additional companies are also confirmed to exhibit! Details on their booths will be announced in the coming updates.

We look forward to welcoming you when the event opens on December 6.

Virtual Market 2025 Winter – Event Overview

Event Name: Virtual Market 2025 Winter

Organizer: HIKKY Inc.

Dates: December 6 (Sat) – December 21 (Sun), 2025 (16 days in total)

Theme: ​ Gates ~Gates of Beginnings~

Corporate Exhibition VR Venues: Parareal Shinjuku / Parareal Singapore

How to Attend: Visitors can access the special Virtual Market worlds within VRChat using VR devices or a gaming PC.

Vket Official Website: https://vket.com/en

Official Social Media Links:

X : Virtual Market - Global (@enVket) on X

YouTube : VketChan

Instagram : Instagram (@vket_official)

The official Vket Discord server shares the latest news and event updates in real time. Exclusive campaigns and early announcements are also planned for the future. We invite you to join using the link below!

Discord : Join the Virtual Market - Global Discord Server!

You can also join the Discord server directly by scanning the QR code!

[About HIKKY Inc.]

HIKKY Inc. is an XR company that blends the creative culture emerging from virtual spaces with cutting-edge technology to deliver experiences and content that spark excitement for everyone.

Since 2018, the company has led the planning and operation of Vket, one of the world’s largest virtual events, along with Vket Real, an XR-powered real-world event. Through these initiatives, HIKKY continues to create new value that connects the virtual and the real world.

CEO: Yasushi Funakoshi

Headquarters: Mitomi Building 4F, 1-20-22 Ebisu, Shibuya, Tokyo 150-0013, Japan

Established: May 1, 2018